Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

The ad with the highest recall this week is Gocompare.com, followed by BT Infinity with Trivago and Aldi both in third.

Top ten ads of the week
  Brand Agency/TV Buyer Recall %
1 Gocompare.com Dare/Carat 71
2 BT Infinity Abbot Mead Vickers BBDO/Maxus 59
3= Trivago In-house/in-house 43
3= Aldi McCann Manchester/
UM Manchester       
43
5 Asda Saatchi & Saatchi/Carat 39
6 Karcher Enter/Maxus 36
7 Injury Lawyers 4u In-house/MediaCom UK 35
8 Gordon's, Crisp Cucumber gin BBH/Carat 34
9 Amazon, Kindle Fire HD tablet In-house/Mindshare UK 33
10= Comfort, fabric conditioner range Ogilvy & Mather/
Mindshare UK
32
10=       McVities, digestive chocolate biscuits        Publicis/MEC 32


Adwatch research was conducted from 25 April - 29 April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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