The ad with the highest recall this week is Gocompare.com, followed by BT Infinity with Trivago and Aldi both in third.
|Top ten ads of the week|
|Brand||Agency/TV Buyer||Recall %|
|2||BT Infinity||Abbot Mead Vickers BBDO/Maxus||59|
|5||Asda||Saatchi & Saatchi/Carat||39|
|7||Injury Lawyers 4u||In-house/MediaCom UK||35|
|8||Gordon's, Crisp Cucumber gin||BBH/Carat||34|
|9||Amazon, Kindle Fire HD tablet||In-house/Mindshare UK||33|
|10=||Comfort, fabric conditioner range||Ogilvy & Mather/
|10=||McVities, digestive chocolate biscuits||Publicis/MEC||32|
Adwatch research was conducted from 25 April - 29 April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).