Robinsons gets emotional about family with 'Pals' ad

Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.

The 60-second film captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having "sword" fights with twigs – with an emotional twist at the end.

Company: Britvic

Brand: Robinsons

Agency: BBH

Creative directors: Hamish Pinnell and Justin Moore

Creatives: Matt Moreland and Chris Clarke, Sarah Hardcastle and Elliot Shiels

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Sarson's retro ad campaign reminds UK that it's 'fish and chip Friday'
Guardian and Observer offer 'feast of inspiration' in new spot
Wilkinson Sword has a comedic dig against beards through the ages
Shell and Pele unveil self-powering community football pitch in Rio favela
Ford commissions five designers to create Mustang limited edition T-shirts
Reebok Classics brand film champions 'Madchester' revival
Ikea parodies Apple's iPad for launch of 2015 'Bookbook' catalogue
Adidas Originals app lets consumers personalise trainers with selfies
McDonald's accepts empty cans as currency in green festival campaign
GQ's Dylan Jones on why 'content' should never be thought of as a box to tick
Charles Dance offers comedy turn in faux-rousing Rugby World Cup 2015 speech
Guinness Africa launches 'made of black' campaign with Kanye West ad
Netflix obsessive Ricky Gervais fantasises himself into US dramas
Mountain Dew superhero rides seahorse in 15-second-per-episode 'mini mini-series'
Doctor Who fans allowed to pilot the Tardis with interactive YouTube game
Foot Locker challenges fans to compete against the clock in pitch black in hunt for trainers
Newcastle Brown Ale asks consumers to send in 'mediocre' photos for ads
Samsung installs 'midnight rainbow' to promote Galaxy Tab S tablet
Canadian coffee store Tim Hortons blacks out premises to promote Dark Roast
Adidas promotes 'life-sized' Predator Instinct video game with killer robot ad
East Coast Trains jumps on board Twitter's video service
FedEx dances into town with snappy stop motion Vine
Paddy Power tweets 'wrong number' prank conversation
Chinese rock group become latest stars of Apple's iPad Air campaign
Hand-crafted dodos and dinosaurs roam free in Kellogg's Rice Krispies ad
Bacardi creates graphic novel to showcase brand 'attitude'
Dita Von Teese-esque giant martini glass takes centre stage for Belvedere Vodka
Vita Coco gets into summer festival spirit with Vine demo
Charity tells people not to 'contribute to death' by giving homeless money
Push for Pizza app lets agoraphobic users push button 'and pizza comes'