Robinsons gets emotional about family with 'Pals' ad

Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.

The 60-second film captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having "sword" fights with twigs – with an emotional twist at the end.

Company: Britvic

Brand: Robinsons

Agency: BBH

Creative directors: Hamish Pinnell and Justin Moore

Creatives: Matt Moreland and Chris Clarke, Sarah Hardcastle and Elliot Shiels

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

From 1950 to 2014: The evolution of World Cup posters
Kick-ass girl beats up shopping centre staff in music video
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral
From mutton chops to manscaping, Gillette takes a trip through 100 years of male grooming
Imperial War Museum releases film announcing WWI exhibition
Beats by Dre turns up the heat ahead of the France v Germany World Cup game
Notonthehighstreet creates story-time app
Spirit of movie legend Saul Bass lives on in Enterprise Rent-A-Car ads
Skol cools Russian World Cup fans with ice-packaged beer
Dollar Shave Club cuts through competition on Vine
Consumers coin new words to describe male emotion, in social push for charity CALM
LED-lit figures scale Kuala Lumpur skyline in dazzling new Lexus work
Framestore co-founder Mike McGee on how brands can use technology creatively to do good
In pictures: Mark Wahlberg's crotch to a topless Kate Moss - a history of Calvin Klein ads
Stella Artois Wimbledon short tells tale of pigeon-hunting Rufus
Snickers tells Suarez it's 'more satisfying than Italian'
Charity Plan uses image of rose to tell the horrors of female genital mutilation
Betty Crocker celebrates gay rights with rainbow cakes ahead of Minnesota Pride
In pictures: 80s shoulder pads, men in pants and leading ladies - M&S ads through the ages
Evian's Rizzle Kicks music video stars Wimbledon ace Maria Sharapova
Lego-built bus stop celebrates birthdays of London's buses
Schoolchildren crushed by out-of-control car in graphic driving safety film
Pantene tells women 'Don't be sorry...be strong and shine'
Frantic stop-motion madness used in Gif-inspired Fiat 500 films
'Periods don't have glitter in them' Hello Flo girl hears after mortifying First Moon party
Terry Crews digs for 'Braziiiiiiiiiiiiiiiil' as World Cup gets underway
Microsoft sews a phone charger into pocket to create wireless designer trousers