Robinsons gets emotional about family with 'Pals' ad

Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.

The 60-second film captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having "sword" fights with twigs – with an emotional twist at the end.

Company: Britvic

Brand: Robinsons

Agency: BBH

Creative directors: Hamish Pinnell and Justin Moore

Creatives: Matt Moreland and Chris Clarke, Sarah Hardcastle and Elliot Shiels

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

'Wow, no cow' sings Oatly boss Toni Peterrson in weirdly compelling YouTube film
Movember unveils Hello Girls billboard campaign
Barnardo's 'Carebnb' site apes Airbnb to highlight state of care-leaver accommodation
Brita ad takes swipe at soft drinks with city made of sugar
Kids tell film crew about their superhero sightings for Save The Children ad
Nestle brings back 'last Rolo' strapline in YouTube film series
Ballantine's takes liberties with truth in film charting fake history of the brand
Sainsbury’s launches spooky voices app to bring its Halloween costumes to life
A magical adventure takes place in Bupa's personalised tooth fairy film
Dulux illustrates the 'amazing power' of colour in giant mural campaign
Oxo uses stop-motion animation to show off its transformative effect
SSE creates CGI Orangutan in bid to reinstate consumer trust in energy firms
Charles Vallance on the secret of great creative work: 'Does it entertain me?'
Instagram taps photo community for quirky Herb Lester city guides
Watch: M&S teams up with bloggers for Adventures in Food films
Ale brand Fourpure launches with worldwide adventures as inspiration
Grant's whisky celebrates the IOU in humorous online film targeted at younger men
Greggs dishes out hot dogs to New Yorkers in cheeky stunt
Volvo baffles parking valet with red carpet truck stunt
View: the best of Instagram's debut ads from Starbucks to Waitrose
Budweiser tugs at the heartstrings in drink-driving ad featuring a four-legged friend
Peugeot 508 ad harks back to Spaghetti Westerns
Rankin explores 'freedom and flexibility' of Lycra for latest campaign
Nike imagines the ultimate concept plane for athletes
Zumba TV ad depicts contagion and madness of the dance craze
Castello offers 'truly immersive' cheese pop-up in Shoreditch
Sennheiser brags it can please even the 'most seasoned' ears
Ikea transforms living room into vertical climbing wall
Watch: Gary Lineker doles out crisps from Tweet activated vending machine in Walkers ad
Crocs creates augmented reality-enabled Jibbitz shoe charms