Go Outdoors TV ad marks bank holiday weekend

Go Outdoors: latest TV ad promotes camping equipment over the bank holiday
Go Outdoors: latest TV ad promotes camping equipment over the bank holiday

Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging consumers to make use of its special offer on camping equipment.

The ad, created by Uber, pokes fun at the UK's recent spate of bad weather and shows people cautiously venturing out of their houses as if from hibernation, and looking around in amazement and excitement when they see the snow has really gone.

The ad ends by encouraging people to get outside this weekend as it is finally "safe to go outdoors", and promotes Go Outdoors’ 15%-off offer for tents and camping equipment, which runs throughout the bank holiday weekend.

Russel Bennet, head of marketing for Go Outdoors, said the retailer's advertising had become "tired, predictable and lacked cut through", and needed a "fresh" approach.

Greg Clark, managing director at Uber, explained that Go Outdooors wanted a commercial that would stand out and have an impact in the short period across the weekend. He said: "The message and short run, together with this year's freaky weather, was an opportunity not to be missed."

The 30-second ad will run across all major channels over the bank holiday weekend.

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