WeightWatchers food range back on TV after six-year hiatus

WeightWatchers: set to return to TV advertising for its food range
WeightWatchers: set to return to TV advertising for its food range

WeightWatchers is undertaking its first TV advertising campaign for its food range in six years.

The campaign kicks off this week and forms part of WeightWatchers £28m support behind the brand in 2013.

WeightWatchers was last on air with its food range in 2007, although it has been on TV in the intervening period supporting the WeightWatchers overall brand.

The latest campaign is made up of two creative executions and will run for six weeks.

The ads will highlight two products – Greek yoghurt and a piri-piri ready meal – and are tailored to extend the brands appeal beyond dieters.

Chris Stirk, WeightWatchers UK commercial director, said: "The ads have been designed to show consumers that you don’t have to be on a weight-loss journey to enjoy the WeightWatchers Food range."

The TV campaign will be supported by in-store point-of-sale activity and a consumer press campaign, which will run in titles such as Good Housekeeping, Woman’s Own and Weight Watchers Magazine.

WeightWatchers' other food brands include breakfast oats, peach and pear fruit pots and roast chicken savoury snacks.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers