EDF Energy tops this week's chart with 71% recall, followed by Aldi and British Gas in joint second place.
Top ten ads of the week
|Brand||Agency/TV Buyer||Recall %|
|1||EDF Energy||AMV BBDO/Havas Media||71|
|2=||Aldi||McCann Manchester/UM Manchester||59|
|2=||British Gas||CHI & Partners/Carat||43|
Adwatch research was conducted from 2 May - 7 May 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).