Volkswagen conceals a hidden frame in a YouTube clip

The YouTube platform is cleverly manipulated in this film that features a man asking the viewer to place their mouse at a specific point on the YouTube play bar in order to predict the future.

After a lucky escape with the viewer’s help, the man explains this is how the Volkswagen Side Assist feature works due to it showing other vehicles when they are in the side mirror’s blind spot.

Brand: Volkswagen

Clients: Fabio Rabelo and Arthur Martins, marketing senior manager at Volkswagen Brasil.

Agency: AlmapBBDO

Creative: Luiz Sanches



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