Volkswagen conceals a hidden frame in a YouTube clip

The YouTube platform is cleverly manipulated in this film that features a man asking the viewer to place their mouse at a specific point on the YouTube play bar in order to predict the future.

After a lucky escape with the viewer’s help, the man explains this is how the Volkswagen Side Assist feature works due to it showing other vehicles when they are in the side mirror’s blind spot.

Brand: Volkswagen

Clients: Fabio Rabelo and Arthur Martins, marketing senior manager at Volkswagen Brasil.

Agency: AlmapBBDO

Creative: Luiz Sanches

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Ikea shows French boy fooling divorced parents in 'cooking is caring' film
Burberry celebrates Chinese New Year with WeChat gifts
Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen
Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits
Dove's 6 Nations film takes rugby stars from Brecon Beacons to North Berwick coast
Marmite jars to carry declarations of love for Valentine's Day
Saatchi & Saatchi's Kate Stanners on the art of crafting relevant and beautiful work
Guinness releases first 60-second Instagram video for 'Made of more' campaign
Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy
V&A Museum of Childhood brings imaginary friends like 8ft dinosaur to life
The Economist uses VR to restore Iraq Mosul Museum destroyed by Islamic State
Sony Xperia Z5's 'Fleeting moments' campaign shows European cities in stunning 4K
Aldi plays on wine snobbery in post-Dry Jan booze campaign
Scottish poet writes Burns Night ode to Laphroaig whisky
Nike creates YouTube series to target millennial women
Google creates interactive tour of Mont Blanc
Barclays TV ad warns of online fraudsters posing as banking staff
Dulux signs up Rio 2016 hopeful Katarina Johnson-Thompson for Colour of the Year
Intel ditches PC component image with 'Experience amazing' platform
Coca-Cola unites brands under new 'Taste the Feeling' global campaign
Diesel creates emoji for Pornhub and Grindr campaign
Diageo's Ciroc channels Zoolander's 'Blue Steel' pose for limited edition bottle
McDonald's: we don't use fake eggs in McMuffins
Ben Stiller's Zoolander pouts for the traffic cameras in Fiat tie-up
McDonald's gets fashionable for global packaging refresh
Old Spice introduces new ad character the 'Legendary Man'
M&S puts healthy twist on ongoing food campaign
Amazon India tries for social progress with #WhenAWomanShops spot
Dead Motörhead singer Lemmy appears in Finnish dairy brand ad
Stephen Fry and Graham Linehan send up British quirks in Heathrow spot