Coca-Cola vows to end all advertising to children

Coca-Cola: announces four global pledges to counter criticism over obseity issue
Coca-Cola: announces four global pledges to counter criticism over obseity issue

Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.

The soft drinks giant has announced four pledges which it will apply to the UK and more than 200 other countries where it operates

  • To offer low or no-calorie beverage options in every market.

  • To provide transparent nutrition information, featuring calories on the front of all of our packages.

  • To help get people moving by supporting physical activity programs in every country where Coca-Cola does business.

  • To market responsibly, including no advertising to children under-12 anywhere in the world.

Coke chief executive Muhtar Kent made the announcement as part of a move to combat criticism that the company is contributing to a perceived obesity epidemic across Western countries.

However, according to reports, the pledge not to advertise to under-12s relates to an existing US policy, where Coke will only advertise to audiences where "no more than 35% of viewers are children".

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