VisitEngland turns to Wallace and Gromit to highlight staycations

The quintessentially British characters Wallace and Gromit are planning a trip abroad in this TV ad before a fortuitous accident changes their mind and they decide to holiday at home.

VisitEngland will also bring the Aardman Animations-created characters to life at the Regent Street Festival on 12 May by offering visitors the chance to get photographed with the duo and sample Wensleydale cheese.

Brand: VisitEngland

Tim Holt, head of marketing

Agency: in-House

Creatives: James Maclean, Gary Marjoram and Merlin Crossingham (Aardman)



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