Tesco triumphant in top five 'socially devoted' brands poll

Tesco: most 'socially devoted' brand
Tesco: most 'socially devoted' brand

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

The company found that despite having almost 80,000 followers, @UKTesco answers 65% of user questions in an average of 81 minutes in its survey for Q1.

@VodafoneUK and @O2 were second and third place, respectively, in the top worldwide rankings, meaning UK companies dominated the global top ten.

Socialbakers also found that while the telecommunications, airline and finance industries are the best performing industries, fashion and retail have been getting better at social customer care.

Jan Rezab, the chief executive of Socialbakers, said: "Twitter enables a certain open conversation and allows brands to address their customers’ needs immediately and directly.  More and more brands are appreciating the value of utilising social media, and Twitter in particular, to relate to their customers and address their concerns."
Top ‘socially devoted’ brands in the UK

  1. @UKTesco
  2. @VodafoneUK
  3. @O2
  4. @ThreeUK
  5. @MetOffice


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer