Toshiba runs zero gravity flight competition for Superman fans

Man of Steel: Toshiba run Superman competition
Man of Steel: Toshiba run Superman competition

Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.

The consumer electronics firm will run a campaign running across retail, PR, online and social channels to promote the partnership, which will include a Facebook competition offering a trip to Florida to experience the zero gravity flight.

Facebook activity will include a series of challenges including speed typing, a flying game and a puzzle.

The best performers will stand a chance of winning the holiday or tickets to the European premiere of the movie.

Tarek Boudour, senior marketing manager at Toshiba UK, said the Superman activity follows on from a successful tie up with the 'Dark Knight Rises', which also involved competition elements.

Boudour claims the 'Dark Knight Rises' activity proved, "the more challenging we made the competition the more the engagement level went up".

Retail activity will launch in-store and online on 30 May and include a cinema ticket giveaway for customers who buy Toshiba LED televisions, laptops, Blu-Ray players and soundbars.


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