Yahoo unveils complete overhaul of Flickr

Flickr: Yahoo unveils the site's new look
Flickr: Yahoo unveils the site's new look

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

Flickr, which has been overshadowed and overtaken by the likes of Instagram, gets a new look for the desktop and its Android app and users get a terabyte of storage.

The storage is a big move. It is more than anything else on offer, and will apparently hold more than 537,731 photos.

Marissa Mayer, Yahoo's chief executive officer, said: "You can take all the pictures ever taken and upload them to Flickr... and there would [still be room].

"Flickr was once awesome, and it languished... now we want it to be awesome again."

She said the new site will showcase "bigger images" and create an experience that is "more immersive, more expressive".

Earlier in a blog post Mayer promised that Yahoo would try "not to screw it [Tumblr] up".

She stressed that the deal with Tumblr was unconnected, but was fortuitous timing as journalists and analysts would focus on the struggling internet company for a few more hours.

The revamp introduces Flickr pro-subscription accounts, but will maintain an ad free, paid-for option, called Ad Free, as well as an option for power users called Doublr. Flickr will also display new ad formats, which are currently under development by Yahoo.

Albums get a new-look cover photo, images are presented in streamlined in rows, and uploaded photos will be seen in full resolution, wherever they are viewed.

The changes are the biggest since Flick joined Yahoo almost eight long years ago. Mayer said at first it "didn't fare so well" and it failed to adapt with the arrival of social media.

Today Flickr has around 89 million users and more than eight billion images have been uploaded.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer