Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

Another execution refers to the home of snooker, The Crucible, while a third execution references 'The Full Monty' movie which was shot in Sheffield. It follows the decision of brand owner Mondelez International to open its first UK factory making Oreos.

Company: Mondelez

Brand: Oreo

Client: Toby Bevans, senior brand manager

Agency: Draftfcb

Creative Director: Steve Bennett-Day


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs


BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process'
How to get people to click on YouTube annotations
DLKW Lowe picks up Samaritans brief
Smart ad shows rude kids saying 'f**k' as warning to parents with other cars (NSFW)
What a decade of ads say about a woman's place
Leadership: Be assertive, not aggressive
What the Google Panda update means for content marketers
Target hard-to-reach audiences with Socialite
Sponsored feature
'Start-ups are inventing the future in adland' says Unilever marketing chief
Paddy Power facing investigation over 'immigrant lorry' campaign
Marketers make strong showing in influential '35 women under 35' list
Katie Price and Piers Morgan play up the hate in Lotto campaign
The Alzheimer's Society launches Walk for World Without Dementia campaign
Why designers might be founding the next billion-dollar start-ups
Katie Price and Piers Morgan play up the hate in Lotto campaign
Discovery's partnership with the IOC spells gold for brands
NME to become a free magazine after 63 years
Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad
Innovation must be at heart of agency, says AMV BBDO's Johnny Spindler
Amazon pushes Prime membership with one-day event to rival Black Friday
School of Unilever: learn how they approach creativity, start-ups and omni-connectivity
Breakfast Briefing: Colman's tones down mustard, London 2012 'legacy' squandered
Young and independent: can newer 'direct' agencies be successful on their own?
Lucky Generals hires Fallon's former design head
The Village Communications wins media work for challenger soft drink maker
One week to go: More judges join Marketing New Thinking Awards as deadline nears
We get the scoop on whether Ben & Jerry's licks rival ice-cream brands on social media
My secret work weapon: be positive
Find your cultural white space: six lessons in content marketing from global CMOs
Travelodge puppet show ad hits all the right notes