Lynx highlights Africa's 18th birthday with social graffiti

Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.

Twitter and Facebook users were asked by the brand to reminisce about their memories of Lynx Africa and turning 18, with those comments inspiring what it claims is a first-of-its-kind piece of art.

Company: Unilever

Brand: Lynx

Client: David Titman, senior brand manager

Agency: Mischief

Creative: Jodie Butt, associate director

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Greenpeace says save the bees or humans will die
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
Fableists believe children like Finn should be outdoors enjoying life
Cheryl Cole is wild and arresting in new L'Oreal work
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
Arklu says 'girls can be superheroes too' with doll design competition
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Currency wars meets origami in Alpari FX trading ad campaign
Dove tries to tell women their beauty is innate through placebo patches
Spotify tells the stories of relationships with music
German beer brand Warsteiner tells drinkers to 'do it right'
Rankin's blurred photos show what it's like to suffer from Ataxia
O2 erects giant blank canvas that transforms into the Milky Way at night
Mountain Dew bottle-top helps Colombian skaters tighten their nuts
Vodafone gives Dutch pensioners first taste of flying with 'nans on a plane' film
British Airways gives grandparents a cinema trip they will never forget
Pepsi battles the big red beast in stylish Japanese Pepsi Nex Zero film
Betfair borrows from Tinder to match horses with punters
Boy battles the elements in metaphor for Waitrose's co-ownership model
Chelsea is 'forever blue' in viral to celebrate Adidas kit launch
How do you drink Robinson's new Squash'd at zero gravity?
Wu-Tang Clan to emulate contemporary art by selling only one copy of new album
Putting out fires? All in a day's work in Vodafone's new ad - but what's for dinner?
Boring printing factory revolutionised by Moo with colourful take on low-fi printer