Swedish House Mafia bids farewell in Volvo campaign

Volvo has enlisted Swedish House Mafia for the new XC60 global launch campaign, which features members of the DJ trio going their separate ways following their decision to disband in March.

At the heart of the campaign is a music video for a cover of Swedish House Mafia's first worldwide hit "Leave the World Behind", by Swedish artist Lune, which stars all three members of the DJ supergroup in one of their final projects before disbanding. 

Per Carleö, marketing manager at Volvo Cars said there was a natural connection between the XC cars, which are "designed around people's wish to get out there and to leave your everyday life behind" and Swedish House Mafia's decision to "take the next step in their lives and leave that [old] life behind".

Company: Volvo Car Corporation

Brand: Volvo

Client: Per Carleö, marketing manager

Agency: Forsman & Bodenfors

Creatives: Andreas Malm, Staffan Lamm, Mikko Timonen

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Nestle brings back 'last Rolo' strapline in YouTube film series
Ballantine's takes liberties with truth in film charting fake history of the brand
Sainsbury’s launches spooky voices app to bring its Halloween costumes to life
A magical adventure takes place in Bupa's personalised tooth fairy film
Dulux illustrates the 'amazing power' of colour in giant mural campaign
Oxo uses stop-motion animation to show off its transformative effect
SSE creates CGI Orangutan in bid to reinstate consumer trust in energy firms
Charles Vallance on the secret of great creative work: 'Does it entertain me?'
Instagram taps photo community for quirky Herb Lester city guides
Watch: M&S teams up with bloggers for Adventures in Food films
Ale brand Fourpure launches with worldwide adventures as inspiration
Grant's whisky celebrates the IOU in humorous online film targeted at younger men
Greggs dishes out hot dogs to New Yorkers in cheeky stunt
Volvo baffles parking valet with red carpet truck stunt
View: the best of Instagram's debut ads from Starbucks to Waitrose
Budweiser tugs at the heartstrings in drink-driving ad featuring a four-legged friend
Peugeot 508 ad harks back to Spaghetti Westerns
Rankin explores 'freedom and flexibility' of Lycra for latest campaign
Nike imagines the ultimate concept plane for athletes
Zumba TV ad depicts contagion and madness of the dance craze
Castello offers 'truly immersive' cheese pop-up in Shoreditch
Sennheiser brags it can please even the 'most seasoned' ears
Ikea transforms living room into vertical climbing wall
Watch: Gary Lineker doles out crisps from Tweet activated vending machine in Walkers ad
Crocs creates augmented reality-enabled Jibbitz shoe charms
Sarson's retro ad campaign reminds UK that it's 'fish and chip Friday'
Guardian and Observer offer 'feast of inspiration' in new spot
Wilkinson Sword has a comedic dig against beards through the ages
Shell and Pele unveil self-powering community football pitch in Rio favela
Ford commissions five designers to create Mustang limited edition T-shirts