High flyers in the recall chart this week include Littlewoods, Very.co.uk and Cadbury.
Top ten ads of the week
|Brand||Agency/TV Buyer||Recall %|
|3=||Cadbury (Fabulous Fingers)||VCCP/UM London||39|
|3=||National Accident Helpline||The Gate London/Carat Manchester||39|
|5=||Subway||McCann London/Mediacom Scotland||38|
|7||Walt Disney Resorts||BETC Paris/Carat||37|
|8=||Argos||CHI & Partners/Mindshare||35|
|8=||Done (Men+ Care)||Bartle Bogle Hegarty/Mindshare||35|
|10=||Sky TV||Sapient Nitro/Mediacom||32|
Adwatch research was conducted from 23 May - 28 May 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).