Posters carrying a single top-down image of a smiling 'Happy Can' with the words 'open happiness' beneath the can closure were erected in Rome and Milan. Coca-Cola aims to bring the can to shops in the near future.
Company: The Coca-Cola Company
Client: Francesco Cibó, creative excellence manager, central and southern Europe
Creatives: Miguel Bemfica, Lee Tan, Giovanni Chiarelli