The ad is part of an integrated campaign built around a football theme that highlights the fact that the number of children who go missing annually - 140,000 - is greater than the capacity of Wembley Stadium.
An accompanying print execution will run in the match programme and on 100 six-sheet digital poster sites in Central London. Following tonight's game the ad will re-run at further matches on an ongoing basis.
Client: Lady Catherine Meyer CBE
Agency: Green Cave People
Creative: Keith Terry