Corona Calendar gives 365 reasons to 'Let the World Wait'

Corona has reinvented the humble calendar with a novel take comprised of 365 coasters, each featuring its own unique graphic design celebrating some of the world's lesser-known holidays.

of

The calendar ties in with Corona's 'Let the World Wait' brand campaign for its 14 Asia Pacific markets and encourages drinkers to put the world on hold in favour of celebrating real moments with friends and a bottle or Corona.

Holidays celebrated in the calendar include 'Rolling Stones Day', 'Discovery of the Philippines', 'Star Wars Day' and the eagerly anticipated 'World Press Freedom Day'. 

Company: Grupo Modelo

Brand: Corona

Agency: TBWA/Singapore

Creatives: Gary Steele, Hagan de Villiers

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Old Speckled Hen to deliver Christmas Day speech
Watch: Gordon's Gin debuts Gordon the Boar character on Christmas Eve
Jenson Button shells out cash in Santander secret Santa stunt
McDonald's lauds fame of gherkin in quirky print ad
Selfridges and Mini partner for chauffeured shopping service
Mazda transforms car into musical instrument in YouTube film
Amputee singer stars in Channel 4 riposte to music of ITV's 'The X Factor'
Apple tugs heart and guitar strings in emotionally-charged Christmas ad
Boots takes #SpecialBecause campaign to the streets for Christmas
Online platform lets brands create Kevin Bacon-fronted video ads for free
Peugeot shows off tech innovations in interactive trailer for 108
Auto Trader social campaign recreates users' cars in Lego
Chivas glassblower crafts amber drops containing 85 flavours
Childhood Eye Cancer Trust encourages parents to check for cancer using smartphones
Sainsbury's enlists dubstep dancing dads in Sugar Plum Fairy Christmas spot
Carphone Warehouse enlists leather-clad bikers in latest spot
The best (and the worst) CGI animals in ads
Charity ad delivers 'smack in the face' to drive awareness of sudden cardiac deaths
Mr & Mrs Smith makes Christmas film for the hard-to-please
Costa-commissioned Christmas children's book supports Save the Children
Poo-Pourri literally uses toilet humour in ad starring Santa on the loo
Bulmers to reproduce Twitter users' handles as knitwear in 'yarn-bombing' campaign
BMW unveils Mini exhibition to celebrate 'illustrious' British heritage
Durex and MTV highlights risk of HIV in sexy black-and-white spot
BA and Visit Britain celebrate rugged British experiences in online films
Hemingway classics get the Instagram treatment to attract young readers
Innocent celebrates 15th birthday with arty labels
Baileys targets millennial women with global Here's to Us campaign
Aldi lashes out at Morrisons' Match & More scheme with brazen print ad
FedEx shows journey of a parcel in YouTube ad