Heineken drops men in remote locations to push them to limits

The latest stage of Heineken's global 'Legends' campaign tests various men's characters by 'dropping' them into unknown and remote locations, with only basic supplies, as they find their way home.

A sun-loving Spaniard is dropped in the middle of Alaska for the first episode in the Voyage series, which runs across broadcast, digital and mobile platforms with documentary-style content on the Heineken Dropped YouTube channel.

Company: Heineken

Brand: Heineken

Client: Cyril Charzat, global brand director

Agency: Wieden+Kennedy Amsterdam

Creatives: Mark Bernath and Eric Quennoy

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