Lego recruits Bacardi marketer Rebecca Snell to top UK role

Lego: appoints Rebecca Snell as head of UK marketing
Lego: appoints Rebecca Snell as head of UK marketing

Lego UK has appointed former Bacardi global brand director Rebecca Snell as head of UK marketing.

Snell, who was responsible for the global launch of Bacardi Oakheart – Bacardi's biggest growth driver in 2011 –- in her former role, replaces David Buxbaum, who has joined Lego Canada as general manager.

Prior to joining Bacardi, Snell held various positions at Procter & Gamble (P&G), where she was instrumental in the 2009 creation of the FMCG company's UK's brand-building team.

Lego UK has also announced the promotion of national account director Matthew Ott to head of sales. Ott has been with the group for 18 years and moved to the UK from the Antipodes in 2011. Ott replaces Fiona Wright, who has been promoted to Lego UK general manager.

Wright said: "We're delighted to have Rebecca and Matt on board as part of a team focused on driving forward the business to deliver further growth this year and beyond.

"Both have extensive experience, great business acumen and leadership qualities, and will be working towards increasing sales figures and cultivating brand relationships."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer