The supermarket giant this morning revealed a 1% drop in like-for-like
Group sales, excluding petrol, increased by 2.7%. Tesco has invested £1bn in a turnaround plan for its
The supermarket’s marketing has focused on its Price Promise price-matching scheme – which is under fire from rivals Sainsbury’s and Morrisons – and Tesco boss Clarke claims UK consumers are "embracing" the initiative.
Clarke also cited the growth of Tesco’s Click & Collect grocery service and the strong performance of its F&F clothing range as reasons for optimism.
He said: "We have set out our plans to put customers back at the heart of the way we do business, and this is particularly evident in our recent initiatives on price and on food trust.
"Customers across the
He added that economic conditions in the