Nivea integrates solar-powered mobile charger into press ad

Nivea Sun: offers mobile charging service in latest campaign
Nivea Sun: offers mobile charging service in latest campaign

Nivea Sun has distributed a print ad in Brazilian magazine Veja Rio that features a paper-thin solar panel and a plug to allow people to charge their mobiles while sunning themselves on the beach.

Nivea claims the ad took eight months to produce, including six months of technology development and two months of printing, and is part of Nivea's strategy of offering "benefits that go beyond skin care".

Company: Beiersdorf

Brand: Nivea Sun

Client: Tatiana Ponce, Ligia Annunziato, Ana Borges

Agency: Giovanni + Draftfcb

Creative: Joanna Monteiro

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