Govt installs hidden cameras in pub toilets to portray drink drive 'horror'

Young men in a pub toilet are filmed by hidden cameras as a lifelike mannequin is propelled through the mirror to portray the "full horror" of a road accident.

The television ad is part of the Department for Transport’s Think! campaign and aims to reinforce the dangers of drink-driving with a traditionally ad-weary demographic.

Brand: Department for Transport

Client: Dawn Lauder, head of campaigns, Tim Lennon, senior campaign manager and Claire Farman, campaign manager at the Department for Transport

Agency: Leo Burnett

Creatives: Tony Malcolm and Guy Moore

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

David Beckham and James Corden team up for The Late Late Show spoof
Sir Terence Conran: why design, art and craftsmanship matter
ChildLine Fapz campaign broaches kids' relationship with porn
Clarks rolls out Whatsapp campaign in bid to align brand with 'subculture'
Hailo protests 'faceless' driverless cars by projecting cabbies onto London landmarks
McDonald's serves burger-themed dog-coats and wellies in Big Mac 'lifestyle collection'
Expectant father experiences son's birth from 4000km away via Samsung VR
Coke and Rita Ora open pop-up marking 100 years of Coke contour bottle
Samsung 'eclipses' rivals with Galaxy S6 campaign
Honda engines given personalities and Twitter handles in Formula 1 campaign
#VoteSelfish aims at apathetic youth ahead of General Election
Vince Vaughn, Tom Wilkinson and Dave Franco subjects of Getty stock-shots
Apple Watch ad eschews exposition and lets the product do the talking
Watch: McLaren's dystopian vision for the 675LT supercar
Busy shoppers ignore pavement abscess in Cancer Research UK TV ad
Alzheimer's Society rolls out silent campaign to raise awareness of support
'Love Has No Labels' viral stands up for equality in love
Grolsch commissions 400 pieces of art in brand anniversary campaign
Ringan Ledwidge: creativity comes from real experience, not the internet
Haig Club and David Beckham reinvent 1920s in Hyde Park takeover
Apple iPad's Oscar viral with Martin Scorsese will inspire young film-makers
Marmite rescues 'neglected' z-list celeb Dean Gaffney in YouTube spot
British Heart Foundation asks chocolate lovers to 'dechox'
Born Free highlights disappearing animals in outdoor campaign
Domino's app translates belly rumbles into personalised order suggestions
Temperature-triggered Corsa ads react in real time
Undercover female stunt driver terrifies date in Ford Mustang prank
Watch: Vinnie Jones gives atrocious Spanish lessons for Three
Samsung will send your Valentine's Day love notes on Twitter
Skoda's eye tracking tech is watching you