This week's ads with the highest recall are from Coca-Cola, Morrisons and Cadbury Dairy Milk.
Top ten ads of the week
|Brand||Agency/TV Buyer||Recall %|
|2=||Cadbury Dairy Milk||
Saatchi & Saatchi Australia+ Fallon London/PHD
|4||Sensodyne Pronamel||Grey London/Mediacom||38|
|5||Tropicana||Juniper Park/OMD UK||36|
|7||Asda||Saatchi & Saatchi/Carat||32|
|8||Pedigree Dog Food||AMV BBDO/Zenith Optimedia||30|
|9=||Natwest||M&C Saatchi/Zenith Optimedia||28|
|9=||NetFlix||Crispin Porter & Bogusky/MEC||28|
Adwatch research was conducted from 30 May - 3 June 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).