The 20-second ad promotes the new product – a fish, chicken or tofu filled burger which substitutes the traditional bread bun with a toasted rice bun, described as: "It’s rice, but not as you know it".
Company: Yo! Sushi
Brand: Yo! Burger
Client: Kate Crossfield, marketing manager, Yo! Sushi
Agency: Kent Lyons
Creative: Noel Lyons