Tango returns to TV after five years with 'provocative' campaign

Tango will return to television advertising for the first time in five years with a "irreverent and provocative" campaign.

The soft drinks brand has dropped its ‘you know when you’ve been tango’d’ message in favour of a campaign called ‘aargh!’ that once again focuses on the "intense" orange flavour of the drink.

Britvic-owned Tango claims the soft drink is unique because it is made from a whole orange, which gives it a "more intensely orange flavour".

The campaign will launch tomorrow (8 June) during the final of Britain’s Got Talent and was created by Bartle Bogle Hegarty and comprises three 30-second spots entitled ‘cornershop’, ‘footie’ and ‘swings’.

Tango hopes to introduce a new generation to the brand after a long hiatus where it did not run any television advertising.

Simon Grove, senior brand manager at Tango commented: "The brand has been famous for its great advertising and we believe Tango Aargh brings Tango back to its irreverent best."

Television activity will be supported by a partnership with The Sun, which will see the brand run a spoof of the paper’s Page 3 section in the paper tomorrow.

A media partnership with Kiss FM will involve a competition where listeners need to answer their phone by shouting "aaargh" to win the prize.

An orange YouTube masthead will also run tomorrow featuring the stars of the campaign and themed giveaways will run on the brand’s social media channels.


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