EA named worst company in America in online poll

Battlefield 3: first-person shooter game by Electronic Arts
Battlefield 3: first-person shooter game by Electronic Arts

Electronic Arts (EA), the video game giant, has been named the worst company in America for the second year running in an online poll run by an online consumer rights magazine.

The poll pits 32 companies against one another in a knockout tournament, with each "match" decided by an online vote. EA trumped AB InBev, Facebook, AT&T, and Ticketmaster en route to its final appointment with Bank of America, where it took nearly 78% of the vote.

EA was accused of failing to provide products people want or like; setting unreasonable prices for its products; and failing to properly support the products it sells by consumerist.com, author of the poll and a subsidiary of America's largest not-for-profit consumer advocacy group Consumer Reports.

The award of its second "Golden Poo" highlights the disparity between consumer attitudes towards EA and some of its games, some of which consumerist.com acknowledged "are genuinely loved", such as the Battlefield series which was recently named the top social brand in 2013.

EA's director of communities Simon Stokes spoke to Brand Republic last month about the success of the Battlefield brand.

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