Burberry teams with Google to send digital 'Burberry Kisses'

If you happen to see someone kissing their smartphone today, do not be alarmed, they have probably just discovered Burberry Kisses, a new brand campaign powered by Google.

Burberry Kisses is the latest campaign to be spawned by Google's Art, Copy & Code project. It allows users to send a digital imprint of their actual kiss to a loved one anywhere in the world, from any device.

Built using HTML5, the Kisses experience is delivered across display ads, web and mobile and thanks to modern browser technologies, it does not require custom plugins, or apps, to deliver a rich user experience.

Brand: Burberry

Agency: Grow

Creatives: Drew Ungvarsky, Matt Clack

Google: Aman Govil, head of advertising arts


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs


Disney brings characters to life with 3D augmented reality colouring book
Plan UK releases emotionally charged film for 'Because I am a Girl' campaign
Dating app Happn matches lonely hearts with...dead artists
Tesco to resurrect 'Dotty' concept in major Christmas TV ad campaign
Post Office sponsors Bauer radio stations for year-long campaign
Watch: Behind Ballantine's digital tasting experience
Virgin Media launches new ultrafast broadband brand 'Vivid' with feminist ad
Inside the Design Museum's 'bond with brands' exhibition
Would you eat this spooky black Halloween Burger King?
'Meet Dave': O2 sends personalised holograms to business customers
Nescafe and Google team up for virtual reality coffee farm
Jamal Edwards: you can still be very creative with very limited resources
McDonald's promotes quality with chicken and fries TV spots
Vita Coco unveils 'go-to hub' for coconut oil
Costa Coffee uses Periscope to broadcast flat white coffee art battle
H&M release extended Beckham film
McDonald's CMO on catering to millennials post 'pink slime'
DJ 'hellraiser' who toppled Simon Cowell enlisted in 'unbanking' revolution
Heinz brings DC Comics range to life in Gotham, Nottinghamshire
Tweet-activated liquid rainbow highlights gay blood donor restrictions
McDonald's serves up Roald Dahl books and voice activated app
Creating the most iconic TV ads: CMOs on why their brands' ads have enduring appeal
Tesco shoppers perform haka in Heineken Rugby World Cup challenge
Doritos makes rainbow crisps in support of LGBT rights
US chocolate fans can now buy their friends a 'GROUCHY' Snickers bar
Watch: Paddy Power unveils 'the American Dentist' video in Cecil the Lion spoof
Welsh rugby sponsor springs cheeky choir flashmob in central London
Coca-Cola buys first emoji on Twitter with #shareacoke drive
Heineken launches Bond Spectre ad featuring Daniel Craig space selfie
Rugby World Cup 'legend' Jonah Lomu performs haka in London with MasterCard