Burberry teams with Google to send digital 'Burberry Kisses'

If you happen to see someone kissing their smartphone today, do not be alarmed, they have probably just discovered Burberry Kisses, a new brand campaign powered by Google.

Burberry Kisses is the latest campaign to be spawned by Google's Art, Copy & Code project. It allows users to send a digital imprint of their actual kiss to a loved one anywhere in the world, from any device.

Built using HTML5, the Kisses experience is delivered across display ads, web and mobile and thanks to modern browser technologies, it does not require custom plugins, or apps, to deliver a rich user experience.

Brand: Burberry

Agency: Grow

Creatives: Drew Ungvarsky, Matt Clack

Google: Aman Govil, head of advertising arts

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Carling ad aims to build anticipation for new football season
Scandal: Tea ad made by people who allegedly don't do the tea round
The Thinkbox TV Planning Awards - video
Sponsored feature
The Thinkbox TV Planning Awards - video
Sponsored feature
P&G brand chief: 'Content' is overused and under-defined, I'm a big fan of 'advertising'
Facebook confirms 'monetisation test' for media contributors
MasterCard renews UEFA Champions League sponsorship for three more years
Direct Line's Winston Wolf returns to 'get the fudge out of Rog'
Wimbledon online game makes data entry fun
Lee Cooper hires Kameleon for global strategy and creative work
YouTube's #ProudToLove celebration of LGBT Pride Month exudes authenticity
Action for Children hires Wieden & Kennedy
What the creators of Serial teach us about female empowerment
WPP to launch Cuba office as part of Latin America expansion
'As a CEO, I had four flaws: I was a female, cared for children, dressed funny and was fat!'
Facebook confirms 'monetisation test' for media contributors
Campaign Viral Chart: YouTube's video celebrating marriage equality hits top spot
Tango unveils Tang Enhancers campaign
Breakfast Briefing: Ryanair spat with Hertz, EE fined £1m
Thinking small: Why mobile shouldn't constrain creativity
Get the 'earned vs paid' balance right to capture engagement
Is the culture of the tech sector holding women back?
Lego social media chief: Oreo set a dangerous precedent for real-time marketing
Lord Puttnam: "I have fired a lot of people in my life. I thought they weren't delivering"
Yorkshire Tea launches £5 million campaign
Kittens, sneakers and hedgehogs - oh my!
Cannes 2015: The rise of the machines?
Mark Zuckerberg's telepathic future: 'advertisers will need to take more passive role'
Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
Let's keep Cannes relevant by expanding the creative circle