May Fair Hotel captures fun and excess of its 'lived' experience

In contrast to the "unlived" and pristine hotel experience, this print and online campaign for the luxury London hotel aims to capture the fun and excess of the 'lived' experience - what the aftermath of a great party, meeting or overnight stay might look like.

The highly stylised series of nine creative executions aim to bring to life the many and varied "May Fair Affairs", such as a food lovers’ dinner date or a creative workshop complete with scribbles on the wall, that take place every day in the 5 star hotel.

Brand: The May Fair Hotel

Client: Linda Plant, marketing director, Edwardian Group London

Agency: Saatchi Masius

Creatives: David Drebin and Rhea Thiernstein

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