Marriott Hotels rolls out 'future of travel' positioning

Marriott Hotels: updates logo
Marriott Hotels: updates logo

Marriott Hotels has launched a global "travel brilliantly" campaign and unveiled a new logo, amid plans to position the brand as "the future of travel".

TV and online activity will be supported by a new website (www.travelbrilliantly.com) that will detail upcoming innovations and act as a co-creation platform by inviting visitors to submit their own ideas.

Ideas can be submitted up until September and 15 prize winners will be chosen by a panel of three judges, including What’s Trending host Shira Lazar, Architizer co-founder Marc Kushner and Matthew Von Ertfelda, the vice president of innovation at Marriott.

The creator of the best ideal will be given the opportunity to work on future innovations alongside a team of Marriott experts.

The activity has been designed to appeal to the next generation of travellers, who "seamlessly blend work and play in a mobile and global world".

Mara Hannula, vice president of global marketing at Marriott Hotels, said: "The campaign had to be bold in not only staking our claim, but also engaging the next generation of travellers to join us in co-creating the future of travel."

The integrated campaign, which was created by Grey NY, involves the introduction of a new logo, which will redesign the traditional ‘M’ in an attempt to modernise its overall appeal

TV activity will launch in September as the brand attempts to draw attention to the overhaul of its hotels, which is seeing it re-design its lobbies and public spaces for the "next generation of travellers". 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer