Lexus fuses hip hop with English National Ballet

Tamara Rojo of the English National Ballet breaks with convention to dance to a new hip-hop track called Step It Up produced by Kozmeniuk.

Rojo’s interpretation of the track is designed to draw parallels between the "elegance, structural rigidity and driving dynamics" of the company’s new IS sports saloon.

Brand: Lexus

Client: Richard Balshaw, director of Lexus UK

Agency: CHI & Partners

Creative: Malcolm Peters



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