Lexus fuses hip hop with English National Ballet

Tamara Rojo of the English National Ballet breaks with convention to dance to a new hip-hop track called Step It Up produced by Kozmeniuk.

Rojo’s interpretation of the track is designed to draw parallels between the "elegance, structural rigidity and driving dynamics" of the company’s new IS sports saloon.

Brand: Lexus

Client: Richard Balshaw, director of Lexus UK

Agency: CHI & Partners

Creative: Malcolm Peters

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Unilever creates Marmite and Pot Noodle Easter eggs
Vegemite gets mixed reception in Aussie Pizza Hut spot
Volvo ad celebrates Sweden at its most melancholic and sad
Luis Suárez and Gareth Bale say 'bring on the hate' in Adidas spot
Reebok spot encourages people to live 'free range'
Viral review: Fisher Price's emotional ad is great but why no dads?
Alarming Cosmopolitan cover shines spotlight on honour killings
Give us a smile: Lyle's tours London with grin activated syrup dispenser
Newcastle Brown Ale tries to crash Super Bowl via Doritos competition
Nike creates 100,000 animated personalised shorts to celebrate 'Your Year with Nike+'
Virgin Holidays hypnotises Brits in Paul McKenna stunt
Johnnie Walker takes us step by step through 2015 in US TV spot
Digital revolution has damaged creativity, says Zandra Rhodes
Airbnb creates 'pay it forward' social media campaign
Old Speckled Hen to deliver Christmas Day speech
Watch: Gordon's Gin debuts Gordon the Boar character on Christmas Eve
Jenson Button shells out cash in Santander secret Santa stunt
McDonald's lauds fame of gherkin in quirky print ad
Selfridges and Mini partner for chauffeured shopping service
Mazda transforms car into musical instrument in YouTube film
Amputee singer stars in Channel 4 riposte to music of ITV's 'The X Factor'
Apple tugs heart and guitar strings in emotionally-charged Christmas ad
Boots takes #SpecialBecause campaign to the streets for Christmas
Online platform lets brands create Kevin Bacon-fronted video ads for free
Peugeot shows off tech innovations in interactive trailer for 108
Auto Trader social campaign recreates users' cars in Lego
Chivas glassblower crafts amber drops containing 85 flavours
Childhood Eye Cancer Trust encourages parents to check for cancer using smartphones
Sainsbury's enlists dubstep dancing dads in Sugar Plum Fairy Christmas spot
Carphone Warehouse enlists leather-clad bikers in latest spot