- min to read this article

Lexus fuses hip hop with English National Ballet

Tamara Rojo of the English National Ballet breaks with convention to dance to a new hip-hop track called Step It Up produced by Kozmeniuk.

Rojo’s interpretation of the track is designed to draw parallels between the "elegance, structural rigidity and driving dynamics" of the company’s new IS sports saloon.

Brand: Lexus

Client: Richard Balshaw, director of Lexus UK

Agency: CHI & Partners

Creative: Malcolm Peters

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Instagram artist helps transform Covent Garden into a high-end fashion destination
Canada Water tube station renamed Buxton Water for London Marathon
Alesha Dixon teams up with First Choice on fan-created music video
Mini creates nine-screen interactive film to promote 'most powerful' car to date
Glenfiddich positions itself as 'maverick' brand in new film campaign
Plusnet corrects 'Blowing our own trumpet' ad after trumpet turned out to be cornet
DNA testing shames litter louts in Hong Kong campaign
Google Maps joins hunt for Loch Ness Monster in YouTube short
Campo Viejo wine notes recreated as musical notes by 'synaesthete' Nick Ryan
Care International juxtaposes GlobalRichList with The Sunday Times Rich List
Reebok launches 'Hunt the Pump' Instagram treasure hunt
Hyundai uses tyre tracks to send giant message to astronaut in space
Absolut Vodka and Punchdrunk launch app featuring Andy Warhol illustrations
First Direct uses cups to show how easy it is to save, in #SavingCup Twitter push
VW ad juxtaposes seismic scientific discovery with the selfish pleasure of driving
South African Tourism packs shark-diving and mountain descent into Oculus Rift VR
Johnnie Walker reimagines drinking with 'sound sensation' hi-tech glass
Gillette teams with Avengers in R&D collaboration
Fiat creates interactive illusion with Dynamo on Xbox
Samsung becomes first tech brand to take over Harrods
Birds Eye freezes real cash in giant ice billboard stunt
Carlsberg creates 'the best poster in the world' with beer dispensing tap
Dream come true: Burger & King get hitched in fast food wedding
David Beckham and James Corden team up for The Late Late Show spoof
ChildLine Fapz campaign broaches kids' relationship with porn
Clarks rolls out Whatsapp campaign in bid to align brand with 'subculture'
Hailo protests 'faceless' driverless cars by projecting cabbies onto London landmarks
McDonald's serves burger-themed dog-coats and wellies in Big Mac 'lifestyle collection'
Expectant father experiences son's birth from 4000km away via Samsung VR
Coke and Rita Ora open pop-up marking 100 years of Coke contour bottle