Nike's brand chief Charlie Denson to retire after 34 years at company

Charlie Denson, a Nike veteran of 34 years and current president of Nike Brand, will retire in January and is being replaced by Trevor Edwards, currently EVP of brand and category management.

Edwards will report into Nike president and chief executive Mark Parker and take on Denson’s responsibilities for leading all category and geographic business units, brand management through the world and the Jordan and Action Sports sub brands.

As part of a restructure to "align the business to continue to drive growth" all Nike’s wholesale, retail and e-commerce operations will be incorporated into the team reporting into Edwards.

Parker said: "Charlie’s contributions to Nike are deeply significant and he’s helped build the brand around the world. I’ve worked with him for more than 30 years and I will miss him.

"We have a thoughtful succession strategy in place and have built a highly experienced, consumer-focused executive management team with the expertise, acumen, and brand knowledge required to continue to build sustainable growth for the long-term."

Other senior management changes brought about by the restructure following Denson’s retirement include Eric Sprunk, the EVP of merchandising and product, becoming chief operating officer, while Jeanne Jackson, the president of direct-to consumer, will become president of product and merchandising. President of new business development Thomas Clarke is being made president of innovation.

Clarke’s new role will see him lead the company’s advanced product innovation teams and the sustainable business team.

Edwards will take on his new role on 1 July ahead of Parker’s retirement to allow for a smooth transition.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network