Negative social media reaction for Xbox One

How has social media received news of Microsoft's next-generation console, the Xbox One?

It was always going to be difficult to live up to the hype, but only the most upbeat of Microsoft executives could put a positive spin on the reaction to the Xbox One, which has been marred by confusion and sniping.

Billed as the "ultimate all-in-one home entertainment system", Microsoft has spent big on its first revamp of the Xbox in eight years. It clearly hopes that an exclusive multi-year deal with the NFL and a tie-up with director Steven Spielberg, who will produce a Halo TV series for Xbox, will reach beyond hard-core gamers as part of its mission to "own the living room".

But while gamers are only part of its target audience, their concerns have dominated the conversation. They were annoyed that the console would place restrictions on the use, sharing and reselling of games. However, Microsoft subsequently performed a u-turn on some of these issues.

Xbox One will go on sale in the UK in November, priced £429. Microsoft has until then to allay these fears and turn the launch into a success story.

26% of conversation about Xbox One related to use of games. Most (60%) of the commentary was markedly negative. The fact that the original user must be logged in via an active internet connection to play a game appears to limit its appeal, making it harder to resell or borrow used games.

32% of conversations about PlayStation 4 displayed brand loyalty. The PS4's predecessor, the PS3, was seen as its main competitor. Generally, there was considerable loyalty toward the Sony PlayStation brand.


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