Gocompare.com is this week's most recalled ad, followed by Argos and Very.co.uk.
Top ten ads of the week
|Brand||Agency/TV buyer||Recall %|
|4=||Aviva||Abbott Mead Vickers BBDO/ZenithOptimedia||41|
|7||118118||The Brooklyn Brothers/in-house||31|
|8||First Direct||JWT London/Mindshare||29|
|9||Quorn||Big Communications/Starcom MediaVest||28|
|10=||BT||Abbot Mead Vickers BBDO/Maxus||27|
Adwatch research was conducted from 20 June - 24 June 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).