There are 250 collectors’ editions featuring the digital cover wrap, which offers tailored video content for consumers and dealers to celebrate the 36-year heritage of the brand.
All other editions of the magazine will be given a digital twist using Blippar’s augmented reality technology, which allows users to access video content by pointing their smartphones at the magazine’s front cover.
Brand: Auto Trader
Client: Jonathan Williams, consumer marketing director at Auto Trader Group
Creatives: Shwan Hamidi, Dan Noller and Danny Symes