Android now has a 70.4% share across
In comparison, the iOS and Windows operating systems have a 17.8% and 6.8% market share respectively.
Meanwhile, embattled BlackBerry has seen its share of the operating system market in
Paul Moore, global director at Kantar Worldpanel ComTech, believes Samsung could face a challenge from a resurgent Sony, which is now the country’s fourth largest handset manufacturer.
"Samsung now finds itself in a position where, after two years of relentless growth, it must focus on keeping its existing base of customers loyal if it is to maintain its success."
Kantar’s research finds that Samsung has the second highest loyalty rate in
Overall smartphone penetration in