McLaren 'Tooned' animation celebrates team's 50th anniversary

The new series of McLaren's animated TV series 'Tooned' celebrates the Formula One team's half-century with an intriguing new character voiced by British actor Brian Cox.

In the first of eight three-minute episodes, drivers Jensen Button and Sergio Perez, and Professor M, voiced by Alexander Armstrong, are gathered at an event to mark the anniversary when the mystery guest arrives.

Brand: McLaren

Client: John Allert, McLaren Group brand director

Agency: Framestore

Creative: Simon Whalley, executive producer 

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