Marketing fuses live and digital with brand new Question Time style TV show

 Big Questions broadcast live from RSA House on 4th July
Big Questions broadcast live from RSA House on 4th July

Marketing's groundbreaking Big Questions Live TV show will be broadcast at 3.30pm on 4th July 2013 from RSA House in London.

The show takes the style of the BBC’s popular Question Time programme and involves an expert panel fielding questions on the future of social media, UCG and customer insight.

Chaired by Matt Burgess, brand building director for Unilever, the 4-strong panel includes the likes of Paul Smernicki, head of digital for Universal Music and Tess Tucker, group digital marketing director for Just Eat. The show will be attended in person by an audience of marketing directors and will also be streamed live online to hundreds of marketing professionals.

Fusing social media and insight to nurture brand advocates is a big focus for Universal Music. Head of digital, Paul Smernicki says: "Fans have always been the advocates for artists, from the start of rock ‘n’ roll in the ‘50s onwards. Now the same thing is happening in a different sort of arena and we’ve really benefited from the power of user generated content and social media in the digital landscape. We have to keep on engaging fans and telling a narrative because that’s what people demand today. 

"For example, we gave Ellie Goulding’s fans the lyrics to her track ‘Anything Could Happen’ and asked them to use Instagram to create images related to the lyrics. They used #ellielyricvideo as the tag and we pulled in all 1,300 images into a Facebook tab. We then edited the best ones together into a video that has had almost 1 million views on YouTube."

For more creative examples and interaction with the panel, you can tune in live from your desk and join the debate by registering for free on the show’s website – www.bigquestionslive.com. The website also includes more information on the other speakers and the topics that will be addressed. Follow all the news for Big Questions on Twitter with the hashtag #BigQuestionsLive.

To apply to join the studio audience please email georgia.cockerell@haymarket.com.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers