Jackpotjoy.com is the most recalled ad this week, followed by Old El Paso and McDonald's.
Top ten ads of the week
|Brand||Agency/TV buyer||Recall %|
|2||Old El Paso||BBH/UM London||39|
|3||McDonald's||Leo Burnett/OMD UK||38|
|4||Burger King||CHI&Partners/Initiative Media||33|
|5||Euromillions||Abbott Mead Vickers BBDO/OMD UK||32|
|6||Doritos||Abbott Mead Vickers BBDO/OMD UK||30|
|7||SMA Milke||Publicis London/UM London||27|
|9=||The Trainline.com||DLKW Lowe/Vizeum||23|
Adwatch research was conducted from 27 June - 1 July 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).