Black Sabbath tears away at the layers of time

Black Sabbath: rolls out poster campaign in Copenhagen
Black Sabbath: rolls out poster campaign in Copenhagen

Black Sabbath posters appeared to re-emerge on the walls of Copenhagen for the first time in decades, to mark the band's new album, titled 13.

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To mark the occasion Universal Music said its team dug their way through the many layers of fly posters that cover the city to resurrect the legends.  

Brand: Universal Music Copenhagen

Agency: McCann Copenhagen

Creatives: Andreas Rasmussen, Janus Hansen

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