The billboard features an image from the 'Beat Cancer Sooner' TV ad for a campaign that aims to encourage UK citizens to come up with one millions actions to fight cancer over a six week period.
Cancer Research UK's in-house team was responsible for the billboard execution, while AMV was the creative team for the overall ad campaign.
Brand: Cancer Research UK
Client: Natasha Hill, director of brand and strategic marketing
Agency: AMV BBDO
Creative directors: Mike Hannett, Dave Buchanan