Ads from Sky TV/broadband and Confused.com are this week's most recalled ads, followed by Argos.
Top ten ads of the week
|Brand||Agency/TV buyer||Recall %|
|1=||Sky TV, broadband||WCRS/MediaCom||40|
|5||Aldi||McCann Manchester/UM Manchester||32|
|8||Asda||Saatchi & Saatchi/Carat||25|
|9=||Oak Furniture Land||In-house/In-house||23|
Adwatch research was conducted from 4 - 8 July 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).