- min to read this article

UEFA pays homage to 'art of football' for Euro 2016 logo

The design for the UEFA Euro 2016 logo seeks to 'celebrate the art of football' by combining the beauty of the game with the cultural creativity of the host country France.

Central to the design is the Henri Delaunay Cup, which is set against the colours of the French flag that merge into flowing lines and shapes.

Client: Guy-Laurent Epstein, marketing director of UEFA.

Agency: Brandia Central

Designer: Miguel Viana

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

Craft

Reebok launches 'Hunt the Pump' Instagram treasure hunt
Hyundai uses tyre tracks to send giant message to astronaut in space
Absolut Vodka and Punchdrunk launch app featuring Andy Warhol illustrations
First Direct uses cups to show how easy it is to save, in #SavingCup Twitter push
VW ad juxtaposes seismic scientific discovery with the selfish pleasure of driving
South African Tourism packs shark-diving and mountain descent into Oculus Rift VR
Johnnie Walker reimagines drinking with 'sound sensation' hi-tech glass
Gillette teams with Avengers in R&D collaboration
Fiat creates interactive illusion with Dynamo on Xbox
Samsung becomes first tech brand to take over Harrods
Birds Eye freezes real cash in giant ice billboard stunt
Carlsberg creates 'the best poster in the world' with beer dispensing tap
Dream come true: Burger & King get hitched in fast food wedding
David Beckham and James Corden team up for The Late Late Show spoof
ChildLine Fapz campaign broaches kids' relationship with porn
Clarks rolls out Whatsapp campaign in bid to align brand with 'subculture'
Hailo protests 'faceless' driverless cars by projecting cabbies onto London landmarks
McDonald's serves burger-themed dog-coats and wellies in Big Mac 'lifestyle collection'
Expectant father experiences son's birth from 4000km away via Samsung VR
Coke and Rita Ora open pop-up marking 100 years of Coke contour bottle
Samsung 'eclipses' rivals with Galaxy S6 campaign
Honda engines given personalities and Twitter handles in Formula 1 campaign
#VoteSelfish aims at apathetic youth ahead of General Election
Vince Vaughn, Tom Wilkinson and Dave Franco subjects of Getty stock-shots
Apple Watch ad eschews exposition and lets the product do the talking
Watch: McLaren's dystopian vision for the 675LT supercar
Busy shoppers ignore pavement abscess in Cancer Research UK TV ad
Alzheimer's Society rolls out silent campaign to raise awareness of support
'Love Has No Labels' viral stands up for equality in love
Grolsch commissions 400 pieces of art in brand anniversary campaign