The 50-second ad is set to a soundtrack by French band M83, with sweeping synths, strings, vocal harmonies and guitar riffs providing an apt aural backdrop to the stylised on-screen proceedings. "For whatever life throws," reads the copy. "Dirt is good."
Clients: Patricia Corsi, vice-president of laundry for Europe and Hajar Alafifi, brand development director for
Agency: DLKW Lowe
Creatives: Frances Leach and Christopher Bowsher