This week's most recalled ad is from Wonga and once again features its CGI OAPs Betty, Earl & Joyce. In second and third place in the chart are ads from Head & Shoulders and Lloyds TSB, with PG Tips in fourth.
Top ten ads of the week
|Brand||Agency/TV buyer||Recall %|
|2||Head & Shoulders||Saatchi & Saatchi/MediaCom||44|
|4||PG Tips||Mother London/Mindshare||37|
|5=||Halfords||Mother London/Walker Media||35|
|7=||Sky TV||Brothers & Sisters/MediaCom||33|
Adwatch research was conducted from 11 - 15 July 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).