The payments brand first rolled out "Priceless London" in 2011 through a series of partnerships with attractions, hotels and restaurants, including the
It has now extended to 25 locations, including
Each major market will run activity under the "Enabling Priceless experiences", but with a "local flavour" to appeal to the tastes of both residents and visitors.
According to Paul Trueman, head of marketing at MasterCard
It comes as MasterCard launches a campaign promoting its sponsorship of The Open Championship golf tournament, which takes place this week at Muirfield in
The brand’s activity is centred on a digital hub, where cardholders can access exclusive experiences such as enjoying a pint with Northern Irish golfer Graeme McDowell and the opportunity to be the official scorer during the first day of play.
MasterCard is also giving golf fans the chance to quiz five-time Open Championship winner Tom Watson on Twitter with the #asktom hashtag.
Trueman said: "We are committed to giving even more back to golf fans, helping them to get inside the game to celebrate The Open. This is all part of our Priceless campaign, where MasterCard gives you more by rewarding its consumers, and The Open Championship takes this programme to a global level."