Be inspired by purpose
Have a clear purpose to give you direction and let your purpose drive your strategies and plans. This will help you have passion for everything you do and ensure you do everything with passion. You’ll reach higher, achieve more and feel more rewarded.
Leave a legacy
In every role you take on, ask yourself right at the start: what legacy am I going to leave behind me? What do I want to stand for during my time in this job and beyond? What will I be remembered for in this role and how can I make sure I leave the brands in a better position for my successor than I inherited it in?
The consumer is boss
Put your consumer at the heart of everything you do. They are your real boss and the ultimate judge of your performance. Everything should start and finish with your consumer, not your CEO or finance director. Listen, understand and then show you’ve listened with every decision you make that touches their lives.
Innovate every day
Always have a test and learn programme in place and encourage everyone around you to embrace the same mindset. Don’t be afraid to fail. If you don’t fail some of the time, you’re not pushing innovation far enough.
Invest in your people
People will forget what you said, people will forget what you did but people will never forget how you made them feel. Invest in your agency partners as well as your team.
You can do anything but you can’t do everything
Make choices on your business and in your personal life and then be comfortable with them. Do what you chose to do brilliantly and never feel guilty about what you chose not to do.