'Innovate every day': P&G's Roisin Donnelly shares her tips for the top

Roisin Donnelly, corporate marketing director, Procter & Gamble UK and Ireland, shares her tips for reaching the top.

Be inspired by purpose

Have a clear purpose to give you direction and let your purpose drive your strategies and plans. This will help you have passion for everything you do and ensure you do everything with passion. You’ll reach higher, achieve more and feel more rewarded.

Leave a legacy

In every role you take on, ask yourself right at the start: what legacy am I going to leave behind me? What do I want to stand for during my time in this job and beyond? What will I be remembered for in this role and how can I make sure I leave the brands in a better position for my successor than I inherited it in?

The consumer is boss

Put your consumer at the heart of everything you do. They are your real boss and the ultimate judge of your performance. Everything should start and finish with your consumer, not your CEO or finance director. Listen, understand and then show you’ve listened with every decision you make that touches their lives.

Innovate every day

Always have a test and learn programme in place and encourage everyone around you to embrace the same mindset. Don’t be afraid to fail. If you don’t fail some of the time, you’re not pushing innovation far enough.

Invest in your people

People will forget what you said, people will forget what you did but people will never forget how you made them feel. Invest in your agency partners as well as your team.

You can do anything but you can’t do everything

Make choices on your business and in your personal life and then be comfortable with them. Do what you chose to do brilliantly and never feel guilty about what you chose not to do.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network