The "Return of the Superhumans" TV ad is a follow up to the Cannes Grand Prix-winning "Meet the Superhumans" and is running on Channel 4.
It is supported by print ads bearing images of the medal-winners’ triumphs at the London 2012 Paralympic Games.
Client: Channel 4
Brand: Anniversary Games
Creatives: Alex Boutell, Jack Croft, Stacey Bird