Wonga issues Ten Commitments as Church faces charges of hypocrisy

Wonga:  payday loan firm unveils its Ten Commitments ad
Wonga: payday loan firm unveils its Ten Commitments ad

Wonga has issued a further riposte to the Archbishop of Canterbury, after he said he would "compete" the payday loan firm "out of existence", with the launch of an ad campaign promoting its 'Ten Commitments'.

The work, which rolled out across national press today, comes as Archbishop Justin Welby admitted his "embarrassment" at discovering that the Church of England had indirectly invested £75,000 in the foundation of Wonga through its pension fund.

Wonga's Ten Commitments campaign is stark in its execution – the commitments are printed in white lettering on a bright blue background. It is both a tongue-in-cheek jibe at Welby as head of the Church of England, with its play-on-words reference to the Ten Commandments, and an attempt at making serious points and staving off the negativity surrounding payday loan schemes.

The commitments include,  "We always show you the cost of a loan before you apply", "We don’t charge thousands of per cent interest. Ever", "We always help customers in financial difficulty" and "We always welcome competition".

Wonga said in its OpenWonga blog that it had decided to create the work after Welby’s vow to "compete Wonga out of existence" was "interpreted by some as meaning we are an unacceptable business".

The blog said: "Some have taken it a step further, saying we make unaffordable loans to the most vulnerable in society. We respectfully disagree."

This week, The Archbishop of Canterbury told payday loan company Wonga that the Church of England would "compete you out of existence". Wonga founder Errol Damelin issued a statement in response saying he "welcomes competition".

wonga embed 02


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage