Facebook rumoured to launch TV-style ads for $2.5m each

Facebook: readying TV-style ads?
Facebook: readying TV-style ads?

Facebook will reportedly run TV-style adverts on its site at a cost of up to $2.5m a day as it seeks to identify new revenue streams.

The social network will begin selling 15-second spots to advertisers later in the year, according to Bloomberg.

The proposed spots will allow brands to embed 15-second style ads directly into a user’s feed and offer greater flexibility to advertisers, which currently have to upload any video content to their Facebook page.

Speculation comes a month after Facebook introduced video functionality to its Instagram service, in a move that was seen as an attack on the Twitter-owned Vine video service.

Videos on Instagram can be up to 15-seconds long, the same length as the video ads that Facebook is rumoured to be considering for its social network.

Sources told Bloomberg the ads will initially be sold on a "full-day basis" and can only be targeted to users based on their age and gender, rather than their location or areas of interests.

The sources claim the targeting is designed to mimic the way television ads are purchased in order to stick with a format advertisers are familiar with.

Nick Adams, the head of digial development at Mindshare UK, has questioned the strategy of targeting a broad number of users at a high entry cost of $2.5m for each video unit. 

He said: "it would be a shame if advertisers cannot also use the new video ad unit to micro-target multiple video creatives across multiple smaller audiences.

"Surely the true potential of the Instagram and Facebook combination is in the opportunity to instantaneously create video via Instagram and rapidly distribute it across Facebook, which could all be delivered in a matter of minutes if the back-ends of these two platforms were fully integrated."

Facebook declined to comment. 


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer